How do you set your economic development spokespeople up for success during an election year – when the focus is primarily on politics?  April Mason, a 25-year veteran public relations professional, will cover five tips for managing media relationships for your region and EDO this election season. Whether you are in a red or blue region, you’ll come away from the session prepared with the following strategies:

Cutting through the clutter to get a reporter’s attention
Determining whether to accept an interview request
Anticipating questions in advance and preparing
How to answer a direct question about your political leanings or specific candidates
When and how to end an interview and how to follow up appropriately